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By law a company is considered a "person." So where is the identity of a company the source of it's creative engine? It's the employees. Companies are by law required to put the stockholder first above all else. I understand the CEO can be held liable if their action does not support that law. So where do the employees come in? In a company whose values are more like an economic machine, employees are assets to be bought,sold, fired etc. In a living company, employees are considered first and foremost since they do the making, creating, and maintaining of the company. They store the a "acts of the company's history" The employees are treated with consideration of what supports them, allows them to feel important, a vital part of the whole. Living companies encourage the fulfillment of individual employees, their families and their well being while working in the company. This is intrinsic motivation, not just financial motivation. Profit is like oxygen for any company, but it isn't it's purpose unless it's an economic machine by its choice of values. We need oxygen to live as organisms, but we don't live to breathe. Where's the meaning in work, tasks, coming to work each day if only to make profit. Some people are motivated by making money, and others, perhaps more than we know, seek deeper meaning from their contribution to a greater whole organism. It's when we feel included and see our role in this greater whole that many will put in extra time and effort to keep the whole working, growing and producing.
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